Technology Overview: Promotion Planning & Optimization
Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners. The management of trade promotions, that is marketing activities in cooperation with retailers, to achieve a corporate marketing and sales strategy. Trade promotions enable increases in brand capital, name recognition, market share and sales volume, as well as an improvement in the placement of new products on the market. We, SourceITSolutions, help you to implement trade management solutions that drive revenue, profit and spending.
Trade Promotion Management (TPM) is often used to refer to multiple disciplines that span the planning, management and execution phases of collaborative Promotional activity that Consumer Goods (CG) companies perform with their retail partners.
Why use TPM?